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The Purpose of Promo Code

Promo code is displayed on your website and represents the visit number. The value of the visit number is contained in the roistat_visit cookie. Visit number links the visit of the client on your website with the client’s request so you can receive the information about marketing source. Promo code is used when the request was made via telephone. 

Illustration: a client wants to buy some item, goes to your website and dials the number of your online shop to consult and make an order. During the telephone talk, your manager creates the request, and the client tells him the promo code number that is displayed on your website. The manager must enter this code in the roistat CRM field or in the roistat CMS field.


  1. Open the Promo Code tab in the Calltracking section:

  2. Activate the promo code usage on your website by clicking on the Display promocode to user switcher:
  3. Click on Set the indicator button if you want to change the interface settings and promo code layout on your website:
  4. Save the changes.

 Elements with ' symbol in the User CSS field must be shielded this with \ symbol. Otherwise, the promo code will not be displayed on the website. Illustration: font-family: \'PT Sans\', sans-serif;

The promo code will be displayed on your website after you refresh the page. In result, you will be able to get the information about the visits on your website whether the client made an order or called your shop.

Interface change

For advanced promo code setup edit the script and place it on your website:

 .roistat-promo-wrap { position: fixed; bottom: 0px; left: 0px; padding: 5px 10px; background: #ddd; opacity: 0.3; color: #999;text-align: center; }
 .roistat-promo-wrap:hover { opacity: 1; }
 .roistat-promo { font-size: 1.1em; color: #000; }
<div class="roistat-promo-wrap">
Promo code <br>
<span class="roistat-promo"></span>

You can implement different options of promo code application with the help of class=’roistat-promo’  class (promo code value will be filled up automatically). For example, you can integrate the promo code into website interface or add the promo code to the item article with a hyphen. 

Problem solution

 Promo code is not displayed on the website

Check the source code of CSS-webpages for hidden classes starting with .roistat. Hidden elements will have visibility:hidden or display:none parameters. To display the promo code on the website, you must make these classes visible. 

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