Email Tracking allows you to receive detailed information about leads that your customers send by email. When a customer visits your site, they see a substitution email address that is assigned to a specific advertising source. When they send a request on this email address, the request is redirected to the real address you specified in email tracking settings.
When you see how many leads are coming from each advertising source, you'll see if your marketing campaigns are effective.
After that, you can cut costs by getting rid of ineffective campaigns and invest more money in campaigns that bring results.
As a result, the effectiveness of marketing will increase, customers will make more purchases, and you will have more money.