Static Call Tracking¶

Description¶

In static call tracking, one marketing source is linked with one replacement number. When a client calls this number, the marketing source is defined automatically, and the information about this marketing source is saved in your business analytics system.

Thus, using static call tracking you can track the calls only up to the marketing channel.

Using static call tracking, you can track the calls made from online and offline marketing channels. In comparison with dynamic call tracking, static call tracking covers a wide range of marketing sources.

Online Marketing¶

In online marketing, static call tracking can be used in the following situations:

• When you need to link the replacement number with the source that leads to your website. These sources are SEO Google and Organic. When the customer visits your website, the source of the visit defines automatically, and visitors sees the substitution number linked to the given source.

• When you use marketing platforms through which people can learn about your company (such as Ebay or Amazon).

Offline Marketing¶

Using static call tracking, you can also track the calls from offline marketing sources, such as newspapers, magazines, billboards, leaflets, and so on.

Tracking the Marketing Source¶

In offline marketing, one number is linked with one marketing source, so it is easy to track from which billboard or leaflet the client found out the number of your company.

For example, you hand out two kinds of leaflets and you want to find out which of them is more profitable. Link phone number 1 to the first kind of leaflets and phone number 2 to the second type of leaflets. After this, you can compare the statistics on two types of leaflets and find out which of them is more profitable.

Configuring the Marketing Source¶

Marketing sources for each type of call tracking are specified in the advanced script settings on the Select type of call tracking step.

Then, select the Static type of call tracking and specify the marketing channel in the Advertising source field. Save changes.

In static call tracking, you can specify any word or phrase for each marketing channel. After dialing this call, you will see this word or phrase in your CRM.

Example:

You should specify one of several values in the Advertising source field:

• the value of the roistat tag that belongs to the web page for which you want to replace the phone number;
• the value of the utm tag that belongs to the web page for which you want to replace the phone number. Before that, you should add the :utm: value in the Advertising source field.

The roistat tag for the first of the connected marketing channels should contain the channel name and ID of this channel without any delimiters.

For example, if you specify the google1 value in the Advertising source field, the following happens:

• If the client follows the http://website.com/?roistat=google1, the number will be replaced, as the roistat tag in the web link will match the web link configured in the service;

• If the client follows the http://website.com/?roistat=google1_context_1643561763_site, the number will be replaced, as the tag in the phone number settings is included in the roistat tag of the web link;

• If the client follows the http://website.com/?roistat=google2, the number will not be replaced, as the tags vary.

For example: