You can see the calltracking statistics in the Summary report. To go to the Summary report, open the Calltracking→ Summary report.
The Summary report consists of multiple reports, in which displayed the statistics on the following calltracking metrics:
Number of calls (answered and missed);
Minutes of conversations (by days and expenses by these calls);
General dynamic of calls;
- Cost of acquired call;
Distribution of calls by marketing channels (top 5 channels) and by regions (top 10 regions);
Average duration of calls for every marketing channel.
In reports displayed the statistics by the period selected in the calendar:
Each report can be used separately. Combined reports help to compare the data by calls and by marketing channels.
Number of calls
In the Number of calls report, you can see the total number of calls and calls distribution. Using this report, you can determine the number of calls in the peak time or the number of missed calls. After that, you can adjust the configuration of the calltracking.
Minutes of conversations
In the Minutes of conversations report, you can see the statistics on the costs of calls for the chosen period of time.
General dynamics of calls
In the General dynamics of calls report, you can see the statistics on the number of calls for the chosen period of time.
Cost of acquired calls
In the Cost of acquired calls report, you can see the statistics on the cost of acquired calВl for the chosen period of time.
Distribution of calls by marketing channels and by regions
In this report, you see from which marketing channels and in which regions people find out the telephone number of your company.
Average duration of calls by marketing channels
In this report, you can see the average duration of calls by each integrated marketing channel.