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Roistat service

 What is a Roistat project?

A Roistat project is a workspace that contains all information about the client's business. 

A Roistat project may combine multiple websites and marketing channels. Different websites and landing pages may be related to different products. 

Normally, one project uploads all data about deals and clients from one CRM.  

If one CRM is used for different businesses, you can upload only the necessary information using filtering. This will allow integrating one CRM with different projects.

If you have different businesses, we recommend you to create a project for every sphere of your business. 

 How is the Roistat tariff calculated?

Roistat tariffs show the cost of using Roistat services and instruments (Rates management, Lead Hunter, etc). 

Each Roistat user may replenish his Roistat balance in different ways. Funds are written off from the user's balance daily. In case of insufficient funds, the project will be frozen, but project data will continue to be collected.

After replenishing the balance, Roistat services will be available again. Data collected during the unpaid period will be unavailable until this period will be paid. 

The cost of the tariff depends:

  • on the number of visits made in all projects within the last 30 days; 
  • on the number of projects in the account (only the projects that have at least one visit within the last 30 days are counted).

If the number of visits or projects of your project exceeds the number of visits or projects of your tariff, the cost of your tariff will be automatically increased. In this case, you will receive the notifications to your Roistat project and to your email. 


 Why reports with grouping by the field of the lead do not contain the information about visits?

Sometimes users try to build reports with grouping by the field of the lead to know the cost for attracting the clients by the chosen field of the lead. 

The problem is that such kind of report cannot be built. Expenses of clicks and additional fields of the lead are not comparable and have no connection.

For example, we have a Google Adwords marketing channel with 1000 visits. We paid for it 10 dollars and received 100 leads. The cost of one lead is 10 cents.

Now, let's take 10 leads with retail clients and try to calculate the cost of attracting these retail clients. To do it, we must select the cost of attracting 10 retail clients. In Google Analytics, we pay for clicks and cannot define the client type of visits that are not bound to leads. That's why it is impossible to select the costs of attracting the leads with a certain client type. Thus, it is impossible to calculate the cost of attracting the client by CRM field.  

The same situiation is with other indicators that are not related to visits (coversions, ROI, etc).

 How to watch the statistics for the project live?

The data in Roistat project is shown with a little delay (about an hour). This happens because of interacting with outside services and systems. 

Roistat uses API to receive the data about marketing channels expenses, leads, sales and income from CRM. 

To watch the statistics for the project live, refresh the data on the Project status page. 

 Why the data in CRM varies from the data in Roistat?

The data in leads may vary because of the wrong integration configuration.

Roistat receives all the data from CRM, so there must be no difference in data. 

Contact our customer service, and we will help you to solve any problem with variation between the data in Roistat and data in CRM.

 Why am I seeing the visits in deactivated marketing campaigns?

This happens when Roistat moderator visits the deactivated marketing campaign after tagging the advertisement.

 Can I use my own UTM-tags instead of Roistat UTM-tag?

Yes, you can use the unique UTM-tags. To do it, you need to specify them in the marketing channel integration settings. In this case, you don't need to use the roistat tag.

 Why am I seeing several similar marketing channels in the Analytics?

Marketing channels may be duplicated when some advertisements were tagged, and other advertisements did not pass the moderation in the marketing channel.

Automatic channels merging did not work because you used non-unique UTM-tag that did not contain the information about the company or advertisement.

You may use the unique UTM-tags. In this case, you will not need to tag the advertisements with the roistat tag.

Untagged visits are counted as visits from the website, as these visits are not linked with marketing.

If you tag all the links with the roistat tags or UTM-tags, and tagged links will get into correct channels. 

If you have any questions regarding this task, contact our customer service службу поддержки, and we will help you.

 Which deals do not have visit number?

A deal without visit number is a deal that does not have marketing source. That's why it is impossible to define the marketing channel that generated the deal.

Roistat field may be filled manually with the following values:

  • Visit number (if it was received from customer's promo code).
  • Readable source title.

Why deals are generated without visit:

  • The lead was created manually. In this case, the manager must fill in the value of Roistat field on his own.
    (информация) You can bind the channel to the marketing source using one of the following methods:
    google{ID}, if you need to bind the deal to Google Adwords channel. For example, google3.
    merchant{ID}, if you need to bind the deal to Google Merchant Center. For example, merchant4.
    facebook{ID}, if you need to bind the deal to Facebook. For example, facebook6.
    seo_google, if you need to bind the deal to SEO - Google.
  • If the integration with service that that sends the leads to with CRM is configured directly (without configuration with Roistat).
  • The visit was not processed in time. The minimal time of the visit processing is 5 minutes.
  • Roistat field is filled with a numeric value that does not correspond to the visit number of the project.


 Why I receive the data from Google Analytics, but it is not integrated to Roistat?

Roistat is a business analytics service. We do not use the data from Google Analytics, as Google Analytics addresses another task. 

In Google Analytics, visit is a user's activity on the website without time outs for some time (30 minutes by default). 

In Roistat, visit is a user's visit to the website from the marketing channel. Visit in Roistat is not linked with the user's activity on the website. If the same user will visit the website from the same marketing channel again, Roistat will not create the new visit. We make it to bind the visitor to the marketing source that attracted him.

So, visit in Roistat is a visit from the marketing channel.  And visit in Google Adwords is a session on the website.

That's why we use own tracking code to monitor the user activity on the website. The usage of our tracking code allows to simplify the process of sending the leads from website to the integrated CRM. 

If you have any questions, contact us: contact@roistat.com

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