You can integrate some marketing channels to your Roistat projects using the Integrations list for advertisement statistics monitoring. To let Roistat collect the data from these channels, you must tag the advertisements with the roistat or UTM-tags.
UTM-tags are usually used before the marketing channel is integrated into Roistat. Currently, you can use UTM-tags instead of roistat tags in Google AdWords channels.
You can form up UTM-tags for Google AdWords channels automatically. For more information, visit this link.
Roistat tag is added to your advertisement links when integrating the marketing channel to the Roistat project. Roistat tags have several advantages over UTM tags:
roistat tags provide a clear hierarchy of levels in Analytics reports;
roistat tags give the possibility to form up to 7 levels in reports instead of a maximum of 5 levels for UTM-tags;
UTM-tags are supported only by Google AdWords, while roistat tags can tag any links for your marketing channels (all tagged marketing channels will be displayed in Analytics);
roistat tags can be added in the process of manual creation of orders in order to place the tags in needed positions in the Analytics report tree.
For more information, read the Link tagging article.
So, if the channel was tagged by the roistat tag properly, you will not need to use the UTM-tagging option.
To distinguish the advertisements or key phrases of ads you need to tag them with unique tags.
You can do it with the help of the roistat tag. For example, you can create several links of a single advertisement and use key phrases to distinguish the links:
Moreover, one of the UTM-tags (utm_source, utm_medium, utm_campaign, utm_content, utm_term) may contain the unique feature of the key phrase/advertisement (as text or numbers). In this case, Roistat can distinguish the advertisements by comparing the values of the specific UTM-tag for each click. For example, in utm_term you can transfer the key phrase to Google AdWords advertisement, so the links for different key phrases will look like:
So, the costs of visits from Google AdWords will be loaded to Analytics with any actual UTM-tag even if there is no roistat tag.