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Using static calltracking, you can track the calls made from online and offline marketing channels. In comparison with dynamic calltracking, static calltracking covers a wide range of marketing sources.  

(warning)(warning) When using static calltracking, the marketing source will be transmitted to the Marketing channel column.

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  • When you need to link the substitution number with the source that leads to your website. These sources are SEO Google and Organic. When the customer visits your website, the source of the visit defines automatically, and visitors sees the substitution number linked to the given source. 
    (tick)(отметить) You can use the static calltracking for popular Youtube channels. 
  • When you use marketing platforms through which people can learn about your company (such as Ebay or Amazon).

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Then, select the Static type of calltracking and specify the marketing channel in the Advertising source field. Save changes. 

(info)(информация) Static calltracking allows to track only one marketing source. 

In static calltracking, you can specify any word or phrase for each marketing channel. After dialing this call, you will see this word or phrase in your CRM. 

Example:

Marketing sourceDescription
billboard_acornstreet

For advertising on a billboard in Boston on Acorn street

flyer_red

For phone number specified in the red leaflet

flyer_greenFor phone number specified in the greed leaflet

You should specify one of several values in the Advertising source field:

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The roistat tag for the first of the connected marketing channels should contain the channel name and ID of this channel without any delimiters. 

(info)(информация) The number will be substituted when the tag of the marketing channel is included in the roistat tag of the webpage that was visited by the user. 

For example, if you specify the direct1adwords1 value in the Advertising source field, the following happens: 

For example:

Marketing channelDescription
amazon

For advertisements on Amazon 

organic

Direct visits

adwords2

For your Google Adwords account.

The number after adwords is the ID of the channel in Roistat. 

seo_google

For visits from Google

fb_group

For Facebook group

:utm:google

The number will be displayed only for webpage visits, for example, website.com/?utm_source=google

:utm:google_cpcThe number will be displayed only for webpage visits, for example, website.com/?utm_source=google&utm_medium=cpc