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Bing Ads from Microsoft is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user's search query.

The integration of Roistat with Bing Ads allows loading the information about the costs and ads impressions.

(warning) Roistat works only with Expanded Text Ad and Text Ad Bing Ads types.


Step 1. Add the Bing channel to Roistat

  1. Log in to your Roistat project, open Settings→ Advertising channels, find Bing and click the Connect button.
  2. Confirm that you allow connecting the channel to Roistat by clicking the Continue button in a pop-up window:

  3. Log in to your Microsoft account and grant Roistat the access to your personal data. 

    (warning) Roistat will get full access to your personal data and marketing channels when you click Continue.

  4. Specify your Bing profile and click the Add button:

Step 2. Configure the parameters of the marketing channel

  1. Open the Advanced settings:

    On this page, you can specify the following parameters:
    • Name of the channel
    • VAT
    • Commission
    • Discount

    • Unique tags for the advertisement. Learn more in this article.

After specifying the parameters, click the Save button.

Step 3. Select the marketing campaign

All marketing campaigns from your Bing account are connected to Roistat by default. 

If you want to add the campaigns with a specific name, activate the "Include campaigns automatically if the campaign name contains" option:

(информация) New Bing campaigns are enabled automatically for Roistat Analytics and Bid manager if the Include campaigns automatically if the campaign name contains option is activated and if the campaigns suit the terms specified by you in this option. 

(warning) New campaigns are added automatically to the marketing channels.

Step 4. Mark the advertisements manually

  1. Enter your Bing Ads account.
  2. Select the advertisement.
  3. Go to the advertisement configuration page.
  4. Paste the following value to the tracking temple field:
  5. Save changes.

How to find out the marketing channel ID

If you don't know how to find out the marketing channel ID, read this article.

(warning) If you have any problems, contact our support service.

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